The Pianezza family runs a century-old textile design workshop in Como, Italy. With the development of their innovative "personalization" process came the potential for offering one-of-a-kind items to individual customers. Rather than set up a brick-and-mortar retail store, the Pianezzas took the leap into global e-commerce. This was the birth of "Baldoria" - a word that means merriment and celebration. Baldoria.com celebrates the Pianezzas' love of design.